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How to drive revenue with Google Local Services ads

June 17, 20246 min read

In today's digital landscape, local businesses face the constant challenge of standing out in a crowded marketplace. 

However, Google Local Services Ads offer a powerful solution to connect directly with local customers at the very moment they're searching for the services you provide. 

Knowing how PPC works can help you understand Google Local Services Ads better. To understand how it works read our blog: Mastering the Game: 5 PPC Lead Management Tips for Your Company.

Here's a comprehensive guide on how to leverage Google Local Services Ads to drive revenue and elevate your business.

Understanding Google Local Services Ads

Google Local Services Ads is a pay-per-lead advertising platform designed specifically for local service providers. 

Unlike traditional pay-per-click (PPC) ads, you pay only when a customer contacts you directly through the ad. This makes it an incredibly efficient way to allocate your advertising budget, as you're paying solely for tangible leads.

These ads appear at the very top of the Google search results page, above the standard Google Ads and organic search listings, giving your business prime visibility. When potential customers search for services you offer, your ad can show up if you're a verified business within that local area.

The benefits of Google Local Services ads

  1. Increased Visibility: Your business appears at the top of Google search results, dominating the first things potential customers see.

  2. Pay-Per-Lead: Pay only for leads related to your services and within your service area.

  3. Google Guarantee: Earn trust instantly with the Google Guarantee badge, which tells customers Google has vetted and backed your business.

  4. Easy Budget Management: Set your budget based on the number of leads you want to receive.

How to drive revenue with Google Local Services ads

Step 1: Get verified

The first step is to undergo the Google verification process. This includes background checks, license checks, and insurance checks to ensure your business qualifies for the Google Guarantee badge. This badge not only increases customer trust but also your ad's performance.

Step 2: Set your budget

Decide how many leads you can handle and set a budget accordingly. Google Local Services allows you to adjust your budget at any time, giving you flexibility based on your business's capacity and seasonal demand.

Step 3: Optimize your profile

Your ad's effectiveness is heavily dependent on the quality of your profile. Include detailed service descriptions, high-quality images, and all necessary business information. Collect and respond to reviews, as a higher rating will improve your ad’s ranking and attract more customers.

Step 4: Target the right keywords

While Google automatically matches your ad with relevant searches, you can influence its effectiveness by carefully selecting your service types and job types in your profile settings. Think like your customers and ensure you're targeting the terms they're likely to use when searching for your services.

Step 5: Track and adjust

Use the dashboard provided by Google Local Services Ads to track your leads, listen to call recordings, and analyze your ad's performance. Adjust your budget, pause your ads during slow periods, or tweak your profile based on the insights you gather.

Best practices for maximizing returns

To fully leverage Google Local Services Ads and ensure your investment yields the highest possible returns, it's essential to adhere to the following best practices:

  1. Regularly update your profile: Keep your business information current. A current profile reassures potential customers that your business is active and attentive to details.

  1. Gather and manage reviews: Encourage satisfied customers to leave positive reviews and respond professionally to any negative feedback. A robust collection of positive reviews can significantly enhance your business's attractiveness. 

Apexx.ai™ offers powerful review and reputation management funnels that can play a crucial role in enhancing your business’s online presence. By integrating Apexx.ai™’s advanced tools, you can effortlessly collect, manage, and display customer reviews, thereby building a strong reputation. 

  1. Use high-quality photos: Images play a crucial role in online decision-making. Upload high-resolution photos of your team, your workplace, and examples of your work to create a strong visual appeal.

  1. Be prompt with your responses: Speed is of the essence when leads contact you. Aim to respond as quickly as possible to inquiries made through Google Local Services Ads to capitalize on the initial interest.

Apexx.ai™  takes the guesswork out of managing customer interactions by providing a Conversations tab within a unified inbox. 

This feature allows you to communicate with clients across all channels from a single, streamlined interface. Whether your customers reach out through Google Local Services Ads, email, social media, or direct messaging, you'll be able to respond promptly and efficiently.

Having all client communications in one place means no more missed messages or slow responses. It also supports team collaboration by allowing multiple team members to access and manage client conversations. This feature is particularly beneficial during peak business periods or when team members are working remotely.

  1. Analyze performance data: Make data-driven decisions by analyzing the performance metrics available through the Google Local Services dashboard. Focus on what's working and adjust strategies that aren't paying off as well.

  1. Optimize for peak times: Identify when your services are in the highest demand and consider increasing your budget during these periods to capture more leads.

  1. Follow up on leads: Not all leads will convert on the first interaction. Follow up with leads who haven't immediately taken up your services, as they might be more receptive after receiving additional information or reassurance.

Apexx.ai™ also offers powerful nurturing email and text campaign tools that can help keep potential leads engaged until they're ready to convert. By setting up automated campaigns, you can deliver tailored messages that address common customer concerns, provide valuable information, and remind them of your services. 

These campaigns can include follow-ups with prospects who initially showed interest but haven't yet taken action, ensuring you remain top of mind. The customization options enable you to segment your audience and send highly relevant content, thereby increasing the likelihood of conversion. 

This consistent, personalized communication builds a relationship with potential customers, fostering trust and loyalty even before the first transaction.

By implementing these best practices, businesses can enhance their Google Local Services Ads' effectiveness, ensuring they not only attract more leads but convert a higher percentage of these leads into paying customers.

How Apexx.ai™ can help

Apexx.ai is a cutting-edge marketing automation platform designed to harness the power of data-driven insights for optimizing Google Local Services Ads. 

By integrating Apexx.ai™ with your local services advertising campaign, you gain access to a suite of advanced tools and features that can decisively enhance the performance of your ads, drive higher revenue, and streamline your advertising efforts.

By enabling more targeted, efficient, and intelligent use of Google Local Services Ads, Apexx.ai™ not only helps in significantly increasing the visibility of your business but also ensures a higher conversion rate of leads into loyal customers. 

The platform's capabilities are designed to put you ahead of the competition and generate maximum revenue from your local advertising efforts.


Google Local Services Ads represent a significant opportunity for local businesses to connect with customers in their area actively seeking the services they offer. 

By following the steps outlined in this guide and adhering to best practices, you can efficiently drive revenue, enhance your online presence, and build trust in your brand. 

Start today, and transform the way your business attracts local customers.

Enjoyed this read? Explore more such insightful articles on PPC and omnichannel marketing with us.

Ready to supercharge your Google Local Services Ads? 

Get started with Apexx.ai™  free trial today to discover how our marketing automation platform can transform your advertising success. Don't miss this chance to elevate your business with targeted, efficient, and impactful advertising strategies. 

blog author image

Sheldon Naidoo

Marketing Maverick and Business Visionary Helping Companies Thrive in Competitive Markets

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